ValueShield® Diminished Value Vehicle Protection is a simple and inexpensive way to protect the value of your vehicle. Unfortunately, once your vehicle has been in an accident it’s worth less money – as much as 30% less – even if the accident wasn’t your fault. This loss of value is called diminished value. And, while auto insurance will pay to repair your vehicle, auto insurance will not protect the value of your vehicle. This is why you need ValueShield®.
ValueShield
ValueShield® What is it?
Dealer benefits
Upfront Profit on the Sale of Value Shield
- Dealer profit ranges between $300–$800 per contract.
- Can be sold on EVERY vehicle (new & used), finance, cash, or lease deals.
- Can be sold at the point of sale or anytime after the purchase (e.g., in the service drive).
- Increases PVR–Benefit is twofold; at the time of sale for the PVR component and at the time of trade-in explained below.
- Very relatable product. Everyone has either been involved in an accident or knows someone who has.
Increase ACV of Trade-In
- Improves the opportunity of selling the customer another vehicle.
- Eliminates (or reduces) negative equity that results from diminished value (bad CARFAX®/accident).
- Higher front-end gross profit, more room to sell additional F&I products, under-allowing for trade, and accurately appraising dirty CARFAX® cars.
Valuable Retention
- Brings Customers back to the original dealer to buy a new vehicle or trade-in vehicle involved in an accident.
Summary
- Over 6 million accidents occur annually in the U.S.
- Accidents reduce a vehicle’s trade-in value.
- CARFAX®, and other VIN history reporting
tools, disclose accidents. - Only 7% of accidents result in a total loss.
The other 93% need ValueShield®. - Diminished value negatively affects dealers, customers, and the overall sales process.
- Upfront profit that does not affect other product penetrations, rapport builder.
- Valuable retention tool that reduces customer acquisition cost and drives new sales.
- Higher ACV equates to more sales and higher gross profits.
- Can be sold on EVERY vehicle (new & used), finance, cash or lease deals.
- Simple and efficient redemption process that encourages spot deliveries.
- Hundreds of thousands of contracts have been sold since 2015.
- High perceived value makes selling ValueShield® an easy sale to the customer.
- Very relatable, common-sense solution to diminished value.
From our clients:
ValueShield has proven to be an excellent program proposition for our clients. The lift we see in F&I revenue, along with the customer retention factor, makes this product a great asset.
Greg Dudak
General Manager (Mercedes-Benz of Fayetteville)We offer ValueShield to our clients at Beaver Toyota because we believe it is a terrific product to provide a solution to diminished value at the dealership level. We’ve had several ValueShield claims, and the process was simple, quick and typically paid within 24 hours or less.
Donald Cameron
General Sales Manager (Beaver Toyota)Most consumers are aware of the volatility of today’s used vehicle market, making ValueShield a “no-brainer” for them. An excellent value for the consumer and profitable for the dealer. ValueShield is a very effective retention tool.
Erin Roberts
Finance Director (Phil Smith Automotive Group)Since October of 2015, we have been selling ValueShield. Each month we have sold more and more, generating tens of thousands of dollars per month in additional F&I income. This additional income was generated without reducing the sales and penetration of other F&I products. Most importantly, our customers are happy too because they see the value that your product provides. Adding ValueShield to our F&I product menu was a great move.
Chris Roberts
President/CEO (Kendall Toyota)We are more than completely satisfied with not only the ValueShield product but, more importantly, the service we receive from their top-notch personnel. There are numerous products bombarding us at the store these days, but ValueShield is intuitive for our customers, and the training and customer service is some of the best in the industry.
